Business Development & Marketing Coordinator

We’re looking for an outstanding Business Development & Marketing Coordinator to join our Packs team in Brazil.

Join the VF Family

We are one of the world’s largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish through our family of iconic outdoor, active and workwear brands. At the heart of our journey lies our company-wide purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It’s the reason we come to work every day. It’s a commitment shared by all of our global associates across brands. Our purpose unites us and leads us to pursue our goals together. This is our calling.

We believe that when you discover the difference between a career and a calling, you get so much more out of life. When those lines begin to blur, you start to limit yourself much less and start aiming for more. That’s what we want for everyone who joins us at VF. And frankly, that’s what it takes to thrive here.

Here you can do the best work of your life. We are purpose led and performance driven, people-focused and supportive. Most importantly, we believe that everyone should be empowered to be their authentic self and we power an internal movement of inclusion and belonging. Our teams are built on a global mindset, sparked by sharp minds of diverse individuals and reflect the global consumers we serve.

Bring your energy and fresh perspective, contribute to our movement and build your future with us.

Let’s talk about the role!

Position Summary

The Business Development & Marketing Coordinator is responsible for supporting strategic marketing execution; commercial growth, distributor development and market expansion, and across the LATAM region for packs brands.

Initially, the role will provide temporary coverage for distributor marketing activities, ensuring continuity of marketing plans, campaign execution, marketing investments and go-to-market initiatives during a leave period. Following this transition, the position could continue as a key commercial growth role focused on business development, market intelligence, distributor expansion, channel development, and strategic project leadership.

This role combines commercial acumen, strategic thinking, analytical capabilities, and marketing coordination to accelerate business growth across multiple brands and markets.

Key Responsibilities

Marketing Leadership & Brand Support

• Oversee distributor marketing plans during the transition period.
• Ensure execution of marketing calendars and campaigns according to Global guidance.
• Coordinate launch readiness and go-to-market activities.
• Coordinate Global main strategies trough distributor’s markets and distributor’s main needs with Global brands.
• Manage marketing investment tracking and performance reporting.
• Partner with Global Marketing teams to align priorities and initiatives.
• Present to distributors on Global marketing initiatives and strategies

Business Development & Commercial Growth

• Identify new business opportunities, distributors, customers, and channel expansion initiatives.
• Build market maps, customer segmentation, and growth opportunity assessments.
• Support distributor growth plans and market development initiatives.
• Develop business cases and strategic recommendations for commercial opportunities.
• Participate in distributor reviews, customer meetings, and strategic planning sessions.
• Monitor industry trends and competitive landscape.
• Monitor competitors' assortments, pricing strategies, and promotional activities.
• Identify market opportunities, risks, and emerging consumer trends.
• Translate insights into actionable recommendations.
• Support annual business planning and forecasting discussions.
• Support customer acquisition and key account development initiatives.
• Coordinate execution of strategic projects across functions.
• Strengthen communication between distributors and internal stakeholders.
• Analyze sell-in, sell-out, inventory, and market performance.
• Support strategic decision-making through data-driven analysis.

Qualifications

• Bachelor's Degree in Business Administration, Marketing, Economics, International Business, or related field.
• 3+ years of experience in Marketing, Business Development, Commercial Planning, or Key Account Management.
• Experience with distributors, wholesale channels, consumer products, apparel, footwear, accessories, or lifestyle brands preferred.
• Experience working in regional or multinational environments preferred.

Technical Skills & Language Requirements

• Advanced English (mandatory), including the ability to lead meetings, deliver presentations, negotiate priorities, and communicate effectively with Global and Regional stakeholders.
• Spanish is a strong plus.
• Strong understanding of Brand Marketing, Trade Marketing, Digital Marketing, and Go-to-Market (GTM) execution.
• Experie