Gerente de Trade Marketing Sr

About the Role

The Senior Category Marketing Manager is responsible for developing and implementing sustainable growth strategies with key customers, strengthening strategic relationships, and ensuring commercial execution excellence. This role translates business and category strategies into growth plans that accelerate sales, market share, and profitability through collaboration with cross-functional teams and commercial partners.

Responsibilities

• Develop and implement Trade Marketing strategies aligned with business priorities and short- and long-term commercial objectives.
• Lead the development of strategic plans for key customers, identifying opportunities for sustainable growth and mutual value creation.
• Translate brand and category strategies into relevant activation plans across different customers and channels.
• Conduct market, consumer, shopper, and competitor analyses to identify trends, opportunities, and risks.
• Develop Category Development strategies aimed at driving sales growth, market share gains, and profitability.
• Lead customer segmentation processes, commercial planning, and investment prioritization.
• Develop strategic recommendations based on data and insights to support business decision-making.
• Manage initiatives related to portfolio management, assortment, promotions, pricing, and commercial execution.
• Partner closely with Sales teams to ensure effective implementation of agreed initiatives.
• Monitor key performance indicators, evaluate results, and recommend corrective actions and optimization opportunities.
• Lead medium- to high-complexity cross-functional projects, ensuring alignment among internal teams and external stakeholders.
• Identify new business opportunities and initiatives that support long-term growth.

Qualifications

• Education & Experience
• Bachelor's degree in Business Administration, Marketing, Economics, Engineering, or related fields.
• Relevant experience in Customer Marketing, Trade Marketing, Category Management, Sales, or related functions.
• Strong knowledge of growth strategies, market analysis, and category management.
• Experience in developing and implementing customer business plans.
• Advanced analytical capabilities with a strong data-driven decision-making approach.
• Experience managing cross-functional projects and influencing stakeholders.

Required Skills

• Required Competencies
• Key Competencies
• Strategic mindset.
• Growth-oriented mindset.
• Leadership and people development.
• Cross-functional influence and collaboration.
• Analytical thinking and critical reasoning.
• Planning and execution excellence.
• Negotiation and relationship management.
• Results orientation.
• Adaptability and change management.
• Accountability and decision-making.