SEO Manager / SEO Analyst / Search Engine Marketing Specialist

Role DescriptionWe are seeking analytical, creative, and results-driven digital marketing professionals to manage and optimize search engine marketing activities, improve online visibility, and support digital growth strategies. Successful candidates will contribute to developing SEO campaigns, analyzing website performance, improving search rankings, and implementing effective marketing strategies to increase organic traffic and generate qualified leads.

Key Responsibilities:

• Develop and implement SEO and search engine marketing strategies aligned with business objectives.
• Conduct keyword research to identify relevant search terms, audience interests, and market opportunities.
• Analyze website performance, search rankings, organic traffic, and user engagement metrics.
• Optimize website content, landing pages, metadata, headings, and internal linking structures.
• Manage on-page and off-page SEO activities to improve search engine visibility.
• Conduct technical SEO audits and identify issues affecting website performance and search indexing.
• Develop and coordinate content optimization strategies to improve relevance and search performance.
• Monitor search engine algorithm updates, digital marketing trends, and competitor activities.
• Plan, manage, and optimize search engine marketing campaigns across relevant advertising platforms.
• Analyze campaign performance, conversion rates, cost efficiency, and return on investment.
• Prepare SEO performance reports, keyword analysis, campaign summaries, and strategic recommendations.
• Collaborate with content creators, web developers, designers, and marketing teams.
• Identify opportunities to improve website usability, search visibility, and digital conversion performance.
• Manage SEO projects, campaign priorities, and marketing resources to achieve established targets.
• Recommend data-driven improvements to strengthen digital marketing effectiveness and online presence.

Qualifications- Degree or relevant qualification in Marketing, Digital Marketing, Communications, Business, or a related discipline.

• Strong understanding of search engine optimization (SEO) and search engine marketing (SEM) principles.
• Knowledge of keyword research, search intent, website optimization, and content marketing.
• Familiarity with Google Analytics, Google Search Console, Google Ads, and SEO tools.
• Strong analytical and data interpretation skills.
• Ability to evaluate website performance and identify opportunities for improvement.
• Understanding of technical SEO, website structure, indexing, and search ranking factors.
• Excellent written and verbal communication skills.
• Strong organizational, project management, and problem-solving abilities.
• Ability to manage multiple campaigns and prioritize tasks effectively.
• Creative thinking with a strong interest in digital marketing and online growth.
• Professional attitude with a proactive approach to continuous learning, campaign optimization, and performance improvement.