Marketing Digital & Growth

Role Description This full-time Marketing Digital & Growth role at Liz Lingerie is an on-site position based in São Paulo, SP. The professional in this role will plan, execute, and optimize digital marketing campaigns across channels such as social media, email, and paid media to drive brand awareness and revenue growth. Daily activities include analyzing performance data, conducting A/B tests, managing campaign budgets, and identifying opportunities to improve acquisition, retention, and customer lifetime value. The role also involves collaborating with sales, product, and customer service teams to align marketing strategies with business goals, developing content and messaging consistent with the brand, and monitoring competitors and market trends. This professional will report on key growth metrics, prepare presentations and dashboards, and recommend data-driven actions to support sustainable growth.

Qualifications

• Strong Communication and Customer Service skills to interact effectively with internal teams and customers, and to create clear, persuasive marketing messages.
• Experience in Market Research and Marketing Strategy to understand consumer behavior, analyze trends, and design growth-focused campaigns.
• Knowledge of Sales processes and techniques to align marketing initiatives with sales objectives and support revenue generation.
• Experience with digital marketing tools and platforms (e.g., social media ads, analytics tools, CRM or marketing automation systems).
• Ability to interpret data, build reports, and make decisions based on performance metrics and KPIs.
• Organizational and time-management skills, with the ability to manage multiple campaigns and deadlines on-site.
• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
• Experience in fashion, retail, or e-commerce is an advantage, as well as familiarity with the Brazilian digital market.