Content & Social Media Manager

About the RoleFabri Holdings is recruiting on behalf of a client, Overtime Men's Health, for a full-time Content & Social Media Manager to run the personal brand of its co-founder, Julian Becerra (@juulianbecerra) alongside the company account (@otmenshealth). Julian is on camera and creates most of the content. You'll multiply it across every platform, turn it into content built to convert, and manage the high volume of conversations that come from it.

What You'll Do- Cut Julian's long-form YouTube videos and articles into clips, tweets, threads, carousels, stories and posts for Instagram, TikTok, YouTube, X and Substack

• Post single pieces of content as multiple trial reels with different hooks, edits and captions to find what converts
• Write and build Instagram story sequences that drive DMs and sales
• Draft tweets, threads and Substack posts in Julian's voice and keep X active daily
• Handle a high volume of DMs and comments, qualify leads, and move the right people toward a sale or to Overtime
• Run the posting calendar across all platforms and keep content on schedule
• Manage link-in-bio, dashboard links and email replies
• Use AI tools to build a model of Julian's brand voice and speed up repurposing, captions and replies
• Track what's converting for Julian and other men's health and self-improvement brands, and bring new content ideas
• Document processes so the team can grow

What We're Looking For- Experience running social for a creator or personal brand, with numbers to show for it

• Fast short-form video editing (CapCut, Premiere Pro or similar) and strong hook writing
• Deep knowledge of Instagram, TikTok, YouTube and X, including current formats and what the algorithms favor
• Experience managing high DM volume and selling in conversation without being pushy
• Strong writing in someone else's voice: tweets, captions, story sequences and longer posts
• Daily use of AI and automation tools
• Ability to take a loose brain dump and turn it into a plan independently

Nice to Have- Experience growing a Substack or newsletter

• Background in men's health, fitness or self-improvement content
• Basic design skills for carousels and thumbnails
• Experience with DM automation tools