Content & SEO Specialist

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Content & SEO Specialist based in Brazil .

This full-time role is ideal for a content professional who combines strong writing skills with practical experience using AI tools to produce high-quality content efficiently. You will execute an established content strategy, transforming briefs and keyword research into polished, SEO-friendly blog posts published directly to a CMS. Beyond the blog, you will manage a weekly B2B newsletter and maintain a consistent organic presence on LinkedIn. You will also create downloadable templates and conversion-focused landing pages that support audience engagement and lead generation. Working independently in a remote environment, you will manage recurring publishing schedules, maintain editorial standards, and use performance insights to refine content. Success requires strong organization, editorial judgment, and the ability to turn AI-generated drafts into natural, useful, human-sounding content.

Accountabilities

• Execute the established content strategy by turning keyword research, content briefs, and hub-and-spoke structures into high-quality published blog content.
• Use AI writing tools such as ChatGPT, Claude, or similar platforms to generate initial drafts, then substantially edit and refine the content for accuracy, clarity, natural language, and brand consistency.
• Fact-check content, improve readability, and remove generic or artificial-sounding language.
• Publish 2–4 blog posts per week directly into a content management system (CMS), ensuring correct formatting and on-page structure, including H1, H2, and H3 headings, meta titles, meta descriptions, and URL slugs.
• Source and integrate relevant visuals for each post, including hero images, diagrams, and screenshots where appropriate.
• Ensure images are contextually relevant, correctly sized, and include appropriate alt text.
• Add internal links according to the existing hub-and-spoke content architecture.
• Implement FAQ schema markup where applicable, with training provided.
• Maintain the content calendar with publishing status, dates, URLs, and performance notes.
• Own the weekly B2B email newsletter for an audience of sales and revenue professionals.
• Curate two to three relevant external insights per newsletter, such as industry news, professional posts, tools, and research.
• Write concise commentary around curated material, include links to newly published content, and maintain an informative, non-promotional tone.
• Schedule, test, and send each newsletter using an email marketing platform such as Klaviyo or an equivalent tool.
• Monitor newsletter open and click-through rates weekly and identify relevant performance trends.
• Create and publish one to two organic LinkedIn posts per week, drawing on blog content, product use cases, customer conversations, and sales insights.
• Write practical, specific LinkedIn content that avoids generic corporate messaging and supports the intended audience.
• Create or source supporting visuals, schedule posts, and monitor engagement, flagging important comments and mentions.
• Develop landing page copy for downloadable templates and format the assets into usable PDFs, presentations, or documents.
• Publish gated landing pages in the CMS with email capture integration, ensuring appropriate metadata, internal links, and a consistent conversion experience.
• Maintain alignment between landing page messaging and the downloadable content.
• Manage multiple recurring content deliverables independently while incorporating editorial feedback and making improvements quickly.

Requirements

• Strong hands-on experience using AI writing tools such as ChatGPT, Claude, or similar platforms to support content production.
• Ability to distinguish between raw AI-generated output and polished content, with the editorial skills to rewrite and refine drafts substantially.
• Excellent writing skills, with the ability to communicate clearly, directly, and naturally without corporate jargon or unnecessary filler.
• Experience publishing content directly into a CMS, including formatting, metadata, and on-page SEO structure.
• Strong organizational and time-management skills, with the ability to manage recurring deliverables independently and meet deadlines.
• Ability to source appropriate visuals and integrate them effectively into written content.
• Comfortable receiving editorial feedback, adapting quickly, and maintaining consistent quality.
• Ability to work independently and take ownership of publishing at least two pieces of content per week with minimal supervision.
• Strong plus: Experience with Webflow or similar CMS platforms.
• Strong plus: Email marketing experience, including newsletter creation, scheduling, and performance monitoring.
• Strong plus: Basic SEO knowledge, including metadata, content structure, and internal linking.
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