Ads Director

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for an Ads Director based in Brazil.

We are seeking an experienced and strategic Ads Director to lead the development, performance, and continuous improvement of a growing Paid Advertising department. In this leadership role, you will oversee advertising quality standards, team development, operational efficiency, and innovation across multiple advertising channels. You will work closely with Ads Strategists and Specialists to strengthen campaign performance and deliver measurable business results for clients, particularly within the automotive industry. Beyond managing team performance, you will identify new advertising opportunities, lead experimentation, and develop scalable processes that improve departmental effectiveness. You will also provide advanced strategic guidance, mentor team members, and ensure successful practices are consistently adopted across the organization. This is an opportunity to take ownership of a high-impact function within a flexible, international, and results-driven remote environment.

Accountabilities

• Department Leadership: Lead the overall effectiveness and evolution of the Paid Advertising department by establishing quality standards, defining performance expectations, and ensuring consistent delivery across teams.
• Team Development and Coaching: Mentor and support Ads Strategists and Ads Specialists, identify skill gaps, provide constructive feedback, and create development opportunities that encourage professional growth and career progression.
• Capacity and Operational Management: Support workforce planning, workload distribution, and resource allocation while identifying and removing operational obstacles that affect team performance.
• Innovation and Experimentation: Identify and test new advertising opportunities, evaluate emerging platform features, lead controlled experiments, and measure their impact on campaign effectiveness and operational efficiency.
• Strategic Advertising Optimization: Provide advanced platform expertise and strategic guidance to help teams resolve complex advertising challenges and improve performance across multiple client accounts.
• Process Improvement: Develop and implement scalable frameworks, workflows, and operating models that improve departmental productivity, consistency, and advertising outcomes.
• Department Evolution: Drive the long-term development of the advertising function by identifying strategic opportunities, implementing successful improvements, and ensuring the department continuously adapts to industry developments.
• Knowledge Management and Enablement: Ensure successful strategies and experiments are documented, standardized, and shared across the team. Review existing documentation and support the creation of training materials and internal development programs.
• Cross-Functional Collaboration: Work closely with Analytics, Client Success, Product, and Operations teams to align advertising initiatives with broader business objectives and client needs.
• Performance and Quality Accountability: Take ownership of advertising standards, innovation direction, team capabilities, operational effectiveness, and the long-term improvement of client and dealership outcomes.

Requirements

• At least 5 years of experience in paid media, digital advertising, or performance marketing, preferably with experience leading advertising or digital marketing teams.
• Strong understanding of digital advertising platforms, including Google Ads, Meta Ads, and other relevant automotive advertising technologies.
• Demonstrated experience leading, coaching, and developing teams, with the ability to support professionals at different experience and skill levels.
• Strong knowledge of performance marketing principles, campaign optimization, advertising analytics, and dealership business objectives.
• Excellent analytical skills, with the ability to interpret performance data, identify growth opportunities, and translate insights into actionable strategic decisions.
• Experience managing competing priorities, team capacity, resource allocation, and department-level initiatives.
• Proven ability to design scalable processes, operational frameworks, quality standards, and training programs that improve team performance.
• Strong experience leading experimentation, evaluating new advertising capabilities, and implementing innovative strategies across multiple accounts.
• Excellent communication and interpersonal skills, with the ability to influence stakeholders and collaborate across cross-functional teams.
• A strategic and accountable leadership mindset, combining long-term planning with hands-on problem-solving and continuous improvement.
• Experience working with automotive advertising or dealership marketing is highly desirable.
• Previous experience managing cross-functional initiatives and collaborating with Anal