Lifecycle & Retention Manager (Klaviyo)

We’re looking for a talented Lifecycle & Retention Manager to join our client’s creative team.

• 100% Remote
• Salary in USD
• Collaborating with teams in the USA (Full-Time 7 to 4 PST)
• Contractor Role

About the Company

Our client is a specialized Lifecycle Marketing agency focused on helping e-commerce brands increase customer lifetime value and support customer acquisition through retention-driven strategies. The team develops and manages programs across Email Marketing, SMS Marketing, Loyalty & Referral Programs, Direct Mail, and Push Notifications, working with multiple growing e-commerce brands.

About the Role

As a Lifecycle Marketing Manager, you will manage a portfolio of small to mid-sized e-commerce clients and take ownership of their lifecycle marketing strategy and execution.

This is a hybrid role combining hands-on email and SMS marketing execution with client/account management. You will work directly inside platforms such as Klaviyo and Attentive, while collaborating with dedicated copywriters, designers, and implementation support.

Responsibilities

• Own lifecycle marketing strategy and execution for multiple e-commerce clients.
• Build, launch, and optimize large-scale email marketing campaigns and automated flows in Klaviyo.
• Manage SMS campaigns and automations using Klaviyo SMS and Attentive.
• Develop customer segmentation and targeting strategies based on lifecycle stage, customer behavior, and predictive analytics.
• Analyze campaign and flow performance to identify opportunities to improve revenue, conversion, engagement, and customer retention.
• Establish benchmarks and continuously test messaging, segmentation, promotional strategies, cadence, and timing.
• Perform campaign QA to ensure accurate and error-free execution.
• Analyze competitors' lifecycle marketing programs and identify relevant trends and opportunities.
• Communicate results, insights, recommendations, and future roadmaps directly to clients.
• Manage multiple client accounts, priorities, and deadlines simultaneously.
• Collaborate closely with copywriters, designers, and implementation specialists.
• Troubleshoot campaign or platform issues independently and escalate when necessary.
• Stay current on email and SMS marketing best practices and deliverability.

Requirements

• 3+ years of hands-on experience with Klaviyo, including campaigns, flows, segmentation, reporting, and optimization.
• Proven experience generating meaningful revenue through email marketing campaigns, ideally managing programs generating $60K+ per month.
• 2+ years managing multiple clients/accounts within an agency environment.
• Strong hands-on experience with Klaviyo Email and SMS.
• Hands-on experience with Attentive is required.
• 3+ years of experience in email/lifecycle marketing, preferably within e-commerce.
• Strong analytical skills and ability to translate data into actionable recommendations.
• Experience communicating directly with clients and presenting campaign performance.
• Ability to manage multiple accounts and projects with limited supervision.
• Strong attention to detail and campaign QA skills.
• Ability to work autonomously and solve problems independently.
• Fluent English with strong verbal and written communication skills.

About Latamforce

Latamforce is a leading nearshoring staffing agency that helps businesses in the U.S. find top-tier talent from Latin America. We specialize in connecting companies with skilled professionals in Latin America.