HR Business Partner Manager (Commercial & Marketing)

ABOUT COTY

Coty is one of the world’s largest beauty companies, with an iconic portfolio of fragrance, color cosmetics, skincare, and body care brands. At Coty, we celebrate and nurture a culture of kindness. That’s why we are proud to be an equal opportunity employer.

We believe that beauty lies in diversity and are committed to continuing to build an environment where all talents can thrive. We deeply value the unique contributions each individual brings to our team. As part of our commitment to inclusion, all profiles are welcome.

ABOUT THE ROLE

The HRBP Manager acts as a strategic HR partner to the Commercial and Marketing functions in Brazil, translating business priorities into a people agenda that supports growth, organizational effectiveness, and high-performing teams.

This role partners closely with local leaders to strengthen commercial and marketing capabilities, develop talent and leadership pipelines, and shape organizational structures aligned with evolving customer, channel, brand, and consumer needs.

The position is responsible for the people agenda within these functions in Brazil, ensuring effective execution of HR processes and alignment with Coty’s policies, values, and business strategy.

RESPONSIBILITIES

Strategic Business Partnering

• Partner with Commercial and Marketing leaders in Brazil to define and execute the people strategy in alignment with business priorities.
• Translate growth plans, channel strategies, and brand priorities into actionable short- and medium-term HR plans.
• Build a strong understanding of business performance and its people implications, anticipating capability, leadership, and workforce needs.
• Advise leaders on organizational effectiveness, team structures, workforce planning, and people decisions.
• Identify organizational risks, including capability gaps, retention challenges, and succession vulnerabilities, and develop mitigation plans.
• Foster a culture of accountability, collaboration, inclusion, and performance across Commercial and Marketing teams.

Organizational Structure Management

• Lead organizational reviews, including restructuring, role design, team sizing, and spans and layers.
• Partner with leaders to assess structures against business needs, considering channel coverage, customer priorities, brand portfolios, and ways of working.
• Recommend organizational changes that strengthen business execution, clarify responsibilities, and improve cross-functional collaboration.
• Develop business cases for proposed changes, incorporating headcount, cost, and organizational impact analyses.
• Ensure structural changes follow Coty’s guidelines and applicable approval processes.
• Support leaders in implementing organizational changes through clear communication and effective change management.

Talent, Performance and Succession

• Lead talent management cycles for the supported functions in Brazil, including performance reviews, talent assessments, calibration, and succession planning.
• Ensure consistent, evidence-based assessments of performance and potential.
• Partner with leaders to identify critical roles, key talent, and successors, translating findings into actionable development and retention plans.
• Strengthen leadership pipelines and support internal mobility across the Brazilian organization.
• Design and implement leadership and functional development initiatives in partnership with HR Centers of Excellence.
• Partner with Talent Acquisition to align hiring priorities and candidate profiles with current and future business needs.
• Coach leaders on performance management, feedback, career conversations, and team development.

Culture, Engagement and Employee Life Cycle

• Partner with leaders to translate engagement insights into practical action plans and monitor progress.
• Promote leadership behaviors that reinforce Coty’s values and a culture of kindness, inclusion, and accountability.
• Provide HR guidance throughout the employee life cycle, including onboarding, development, internal moves, retention, and offboarding.
• Support employee relations matters in partnership with the relevant HR, Legal, and specialist teams, ensuring alignment with company policies and local requirements.
• Help leaders navigate change while maintaining team engagement and business continuity.

HR Process and Project Management

• Lead the execution of core HR processes for Commercial and Marketing in Brazil, including performance, talent, succession, engagement, and culture initiatives.
• Partner with HR Centers of Excellence and HR Operations to deliver integrated solutions for the supported functions.
• Lead complex local HR projects with cross-functional impact, ensuring clear governance, stakeholder alignment, and timely execution.
• Monitor people indicators, including headcount, turnover, retention, internal mobility, and engagement, and translate findings into recommendations.
• Partner with Compensation and Benefits on compensatio