Senior Paid Media Specialist

Senior Paid Media Specialist (Remote / Digital Marketing / Full-Time)

Thrive Internet Marketing Agency is a full-service digital marketing agency headquartered in Arlington, Texas, with a talented team of over 150 members, known as “Thrivers,” from 10 countries worldwide. Founded by Matt Bowman in 2005, Thrive has earned a strong reputation for sustainable, strategic growth by prioritizing relationships and results for our clients.

Our Core Values shape a culture where team members thrive and clients succeed. Known for our award-winning culture and exceptional employee experience, Thrive is proud to maintain a 5.0 overall rating on Glassdoor — a reflection of our commitment to people, collaboration, growth and doing meaningful work together. Recognized as an industry leader by Google, AI search platforms, our clients and word of mouth, Thrive has earned a spot on the INC 5000 list for seven consecutive years.

We’re looking for an experienced Senior PPC Specialist to join our Demand Generation team and own the paid acquisition engine that drives Thrive’s growth. You’ll be responsible for turning advertising spend into qualified leads, sales opportunities, and revenue.

This is a senior, hands-on role for someone who knows Google Ads inside and out, understands how paid search connects to the sales pipeline, and makes decisions based on business outcomes rather than clicks alone.

Thrive serves businesses across the United States with a full range of digital marketing services, including SEO, PPC, web design, social media, ecommerce marketing, AI visibility, and local marketing. In this role, you’ll work closely with sales leadership and internal teams to build, optimize, and scale campaigns that generate measurable business growth.

Schedule: Remote, with at least four hours of daily overlap with U.S. Central Time.

In This Role, You’ll Get To:

• Own Thrive's paid acquisition end to end: strategy, build, launch, optimization and budget pacing across Thrive's own Google Ads account, with targets set on qualified leads and pipeline.
• Drive lead volume and lead quality together. Grow clicks and leads first, then tighten towards sales-qualified leads (SQLs) and closed deals.
• Design a clean account structure (brand, core services, ecommerce, industry verticals, location) so every campaign has enough budget and data to learn.
• Run national and local campaigns side by side, deciding where to go wide for volume and where to focus (for example DFW verticals).
• Own conversion tracking and data integrity: GA4, Google Tag Manager, Calendly and form tracking, call tracking, enhanced conversions and offline conversion imports from our CRM (Zoho). Primary vs secondary actions set correctly, nothing counted twice.
• Close the loop with sales: feed CRM lead stages back into Google Ads, set realistic conversion values, and move to value-based bidding when volume supports it.
• Protect budget from junk: spam and bot filtering, search partner testing, negative keyword lists and weekly search-term reviews.
• Build and test offers and funnels with sales and web: landing pages, lead magnets (such as our free website offer), CRO and A/B tests.
• Test new channels beyond Search when the data supports it: Demand Gen, YouTube, Performance Max, Meta and LinkedIn.
• Report weekly on pipeline, not vanity metrics: spend, leads, SQLs, cost per SQL, pipeline and revenue influenced, with a clear view of what changed and why.
• Be the in-house expert: turn outside advice into a clear, prioritised plan and document changes so the team stays aligned.
• Use AI well: adopt AI agents and automation for audits, reporting, search-term reviews and ad copy, keeping human judgment on decisions that matter.

You Could Be a Great Fit for This Role If You Have:

A Bachelor’s degree or equivalent experience in fields such as Marketing, Communications, Advertising, Journalism, Information Systems, or related areas.

Signature Thriver Traits:

• Strong analytical skills with the ability to interpret data and draw actionable insights.
• Excellent communication skills, both written and verbal, with the ability to explain complex concepts to non-technical team members.
• Creative problem-solving skills and a proactive attitude towards overcoming challenges.

Essential Relevant Skills and Experience:

• 5+ years of hands-on Google Ads, including at least 2 years running demand generation or lead gen for a B2B or agency/services business.
• 3+ years of hands-on LinkedIn Ads for B2B lead gen
• 3+ years of hands-on Meta Ads for B2B lead gen
• Current Google Ads certifications: Search plus at least one of Performance Max, Measurement or Display. Google Analytics (GA4) certification required.
• Proven pipeline results. Be ready to walk us through 2–3 accounts you owned: starting point, what you changed, and the numbers in leads, SQLs, cost per SQL or revenue, not just CTR and CPC.
• Budget experience of $5,000–$25,000+ per month in a single account, with dis