Sales Director

About Us

We are a global leader in commercial vehicle manufacturing, launching our heavy truck products in Brazil. This pivotal role will lead our market entry strategy and build sustainable growth in Latin America's largest commercial vehicle market.

Location: Jacarei,Sao Paulo,Brazil

Contract: Full Time

Reporting to: GM of Direct Sales, Brazil Branch & Global Sales Head- Heavy Truck BU

Key Responsibilities

1. Market Strategy Development & Execution

•Co-develop and implement Brazil-focused marketing strategies encompassing market analysis, product positioning, pricing architecture, channel development, and promotional campaigns

•Establish clear sales targets and market governance frameworks aligned with corporate global strategy

•Conduct deep-dive analysis of competitors through SWOT and PESTLE methodologies

2. Market Intelligence & Analytics

•Lead industry trend monitoring using ANFAVEA/SINDIPEÇAS market data and Statista reports

•Deliver monthly market share analysis with actionable insights for leadership team

•Maintain competitive intelligence database tracking pricing movements, product launches, and regulatory changes

3. Product Localization Leadership

•Drive product adaptation projects addressing Brazilian market requirements:

•Oversee prototype development and INMETRO certification processes

•Optimize product configurations for regional needs

•Collaborate with R&D on new product development (NPD) and existing product improvement initiatives

4. Commercial Activation Management

•Direct B2B marketing activities including:

•Annual participation in FENATRAN (Latin America's largest commercial vehicle expo)

•Key account acquisition programs for fleet operators and dealership networks

•VIP customer immersion experiences and technical workshops

•Develop localized promotional toolkits for field teams

Requirements

Core Qualifications

•Bachelor's degree in Business/Engineering or related field

•Language: Native Portuguese + Business English

•5+ years' commercial leadership experience in:

•Heavy trucks/construction machinery

•Brazil market entry/expansion

•Turnaround of underperforming markets

Critical Competencies

•Proven success in 0→1 market creation

•Deep knowledge of Brazil's CV distribution networks

•Established relationships with fleet operators/dealerships

Preferred Experience

•Previous employment with leading OEMs

•Experience managing HQ-field office dynamics in multinational corporations

Remuneration

We offer competitive rates of pay with generous holiday and pension provisions. Laptop, phone and car allowance will also be provided.

Company Profile:

Core business covers design, production, and manufacturing. Our product line includes concrete machinery (pump trucks, truck mixers, trailer pumps, batching plants), earthmoving machinery (excavators, loaders), hoisting machinery, road machinery (rollers, graders, pavers), piling machinery (rotary drilling rigs), port machinery (large and small port machines), petroleum equipment, coal machinery (mining trucks, tunneling machines), wind power equipment, PC equipment sets, photovoltaic equipment (batteries, modules, equipment), hydrogen energy equipment, energy storage equipment and so on.