Especialista de Negócios Sênior [Jornadas Digitais]

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Business Specialist – Digital Journeys (Especialista de Negócios Sênior [Jornadas Digitais]) based in Brazil.

As a Senior Business Specialist, you will play a key role in designing, managing, and optimizing digital customer journeys, with a particular focus on WhatsApp as a strategic business channel. You will oversee initiatives from opportunity identification and business requirements through implementation, monitoring, and continuous improvement. Working closely with Technology, Data, Product, Marketing, and Operations teams, you will help transform business needs into effective digital solutions. You will use data, funnel analysis, and performance indicators to identify opportunities and improve customer acquisition, conversion, retention, and recovery. This role combines business strategy, analytical thinking, and project management in a collaborative, technology-driven environment. You will have the opportunity to influence digital product evolution while delivering measurable business results. It is an excellent opportunity for someone passionate about customer experience, innovation, and digital transformation.

Accountabilities

• Manage and continuously improve digital customer journeys across WhatsApp, from identifying business opportunities to implementation and performance monitoring.
• Manage, organize, and prioritize the backlog of digital initiatives, enhancements, and optimization opportunities.
• Define project scopes, functional requirements, business rules, and specifications for new digital journeys.
• Coordinate the development, testing, validation, deployment, and ongoing support of digital solutions.
• Analyze customer journey data, conversion funnels, and performance indicators to identify bottlenecks, improvement opportunities, and potential business impact.
• Develop and implement strategies to improve customer acquisition, conversion, retention, and recovery throughout the digital journey.
• Define KPIs, performance indicators, hypotheses, and success criteria to measure the effectiveness of initiatives.
• Collaborate with cross-functional teams, including Technology, Data, Product, Marketing, and Operations, to ensure alignment between business objectives and technical solutions.
• Monitor the performance of digital channels and translate analytical findings into actionable recommendations.
• Prepare and present performance analyses, business insights, results, and strategic recommendations to relevant stakeholders.
• Contribute to the continuous evolution of digital customer experiences through data-driven decisions and ongoing optimization.

Requirements

• Previous experience working with functional requirements, backlog management, and digital projects.
• Solid understanding of sales funnels, customer journeys, conversion metrics, and digital performance indicators.
• Advanced Excel skills, with the ability to organize, analyze, and interpret business data.
• Experience using Power BI to monitor performance indicators, build dashboards, and communicate insights.
• Knowledge of SQL Server for database queries, data extraction, and analysis.
• Strong analytical and problem-solving skills, with the ability to translate business challenges into practical solutions.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with stakeholders across different departments and organizational levels.
• Strong organizational skills, autonomy, and the ability to manage priorities in a dynamic environment.
• Proactive and collaborative mindset, with a willingness to take ownership, explore new approaches, and continuously learn.

Nice To Have

• Experience developing business cases and conducting business impact assessments.
• Knowledge of Product Discovery methodologies and A/B testing.
• Previous experience with digital products and customer journey management.
• Familiarity with CRM platforms and marketing or customer communication automation tools.
• Experience working with WhatsApp Business Platform.
• Knowledge of APIs, system integrations, and digital technology ecosystems.
• Familiarity with Agile methodologies and collaborative project management practices.

Benefits

Health and Well-being

• Medical and dental insurance.
• Life insurance.
• Gympass / Wellhub membership for access to fitness and wellness activities.

Financial Benefits and Allowances

• Meal and food allowance through the Flash benefits card.
• Home office allowance to support your remote working environment.

Work-Life Balance

• Extended maternity and paternity leave.
• Remote working arrangement.

Professional Development

• Continuous feedback culture, including semiannual performance reviews and regular one-on-one meetings.
• Individual Development Plan (IDP) to support professional growth and career progression.
• BHS Experience prog