Sales & Business Development Manager

Location: Brazil

Market Coverage: Brazil and other Latin American markets

Company: Beijing Sifang Automation Co., Ltd. (SIFANG)

About the Role

SIFANG is seeking a Sales & Business Development Manager to expand its business in Brazil and across Latin America. The role will develop customer relationships, build local partnerships, and drive sales opportunities for primary electrical equipment, secondary protection and automation equipment, and integrated power system solutions.

Key Responsibilities

• Develop and execute regional sales and business development plans, with Brazil as the core market and expansion into other Latin American countries.
• Identify and develop opportunities with utilities, transmission and distribution companies, power generators, renewable energy developers, EPC contractors, and industrial customers.
• Build and maintain relationships with key decision-makers, technical stakeholders, local agents, distributors, and business partners.
• Identify projects related to grid investment, substations, grid modernization, and renewable energy integration. Develop a qualified opportunity pipeline and maintain accurate sales forecasts.
• Work closely with headquarters and technical teams to understand customer requirements, develop localized solutions, and prepare technical proposals, quotations, and tender submissions.
• Lead commercial negotiations and coordinate contract reviews, pricing, and commercial terms. Follow opportunities through contract signing, delivery, acceptance, and payment collection.
• Coordinate vendor registration, product qualification, and customer approval processes with local utilities, EPC contractors, and other relevant organizations.
• Support project execution by coordinating technical clarifications, changes, and customer issues with engineering and delivery teams. Collect market feedback to improve and standardize solutions.
• Monitor market developments, customer investment plans, procurement practices, competitor activities, and pricing. Represent SIFANG at industry exhibitions, technical seminars, and customer meetings.

Qualifications and Requirements

• Bachelor’s degree or above in Electrical Engineering, Power Systems, Automation, or a related discipline.
• Demonstrated sales or business development experience in Brazil’s power industry. Experience covering additional Latin American markets is preferred.
• An established professional network with utilities, transmission and distribution companies, EPC contractors, renewable energy developers, or relevant channel partners.
• A sound understanding of electrical equipment and power system applications. Experience with protection relays, control systems, substation automation, or integrated electrical solutions is highly desirable.
• Familiarity with utility procurement, tendering, vendor qualification, and project-based sales processes. A proven record of developing opportunities and securing orders is preferred.
• Fluent Portuguese and English, with the ability to conduct business discussions, deliver presentations, and prepare commercial documents. Working proficiency in Spanish is a strong advantage.
• Strong negotiation, customer relationship management, and cross-cultural communication skills. Able to work independently and coordinate effectively with headquarters, technical teams, and local partners.
• Willingness to travel regularly within Brazil and Latin America, with occasional international travel.