Global Communications & Marketing Manager
Jobgether
Sobre a vaga
This position is listed on behalf of a partner company, which manages all applications and next steps. Our partner is looking for a Global Communications & Marketing Manager – Mining & Materials based in Brazil.
Join a leading global industrial technology environment and take ownership of communications and marketing strategy for an international Mining & Materials business. In this senior leadership role, you will connect strategic storytelling with measurable commercial outcomes, strengthening brand reputation and driving customer engagement across the mining and cement industries. You will develop and execute integrated global marketing campaigns while identifying new opportunities to generate demand and support business growth. Working closely with senior executives, sales teams, product managers, and regional marketing professionals, you will shape the business's global market positioning. You will also lead a small international team, manage marketing investments, and ensure consistent communications across multiple markets and channels. This is an exciting opportunity to influence global strategy, elevate industry visibility, and contribute to the future of industrial innovation and sustainable operations.
Accountabilities
- Develop and implement the global communications and marketing strategy, ensuring alignment with business priorities and broader organizational objectives.
- Lead strategic marketing initiatives and translate business goals into integrated communications campaigns that strengthen brand awareness, customer engagement, and commercial performance.
- Manage the marketing budget, allocate resources effectively, and use performance data and market insights to optimize investments and maximize results.
- Plan and execute multichannel marketing campaigns across digital platforms, content marketing, advertising, industry events, trade shows, and product or solution launches.
- Strengthen industry positioning and brand authority through thought leadership initiatives, media relations, trade association partnerships, and influencer engagement.
- Oversee executive communications and positioning, developing compelling messaging for internal and external leadership engagements.
- Drive demand generation through digital marketing, marketing automation, social media, and account-based marketing strategies.
- Collaborate with marketing development representatives and sales teams to improve lead generation, lead quality, customer engagement, and conversion throughout the sales pipeline.
- Support internal communications initiatives that strengthen employee engagement, organizational alignment, and company culture through intranet content, newsletters, town halls, and change management communications.
- Develop and oversee customer-focused marketing materials and sales enablement resources, including case studies, videos, presentations, brochures, and white papers.
- Lead, mentor, and develop a small global communications and marketing team, fostering collaboration, accountability, and professional growth.
- Work closely with regional communications managers, business leaders, product management, and sales teams to identify market opportunities, share insights, and coordinate global marketing execution.
- Manage relationships with external agencies, suppliers, and marketing vendors, ensuring high-quality delivery and consistency across campaigns and communication activities.
- Monitor campaign performance, evaluate marketing effectiveness, and continuously refine strategies to deliver measurable business impact.
Requirements
- At least 10 years of professional experience in B2B marketing or marketing communications, including global responsibilities within a technical, industrial, or engineering-focused environment.
- Proven experience developing and delivering successful global, multichannel marketing and communications strategies.
- Strong understanding of industrial markets, ideally including mining, cement, materials, manufacturing, or related technical sectors.
- Excellent written and verbal communication skills, with the ability to translate complex technical concepts into clear, compelling messages for diverse audiences.
- Demonstrated expertise in digital marketing, including SEO, SEM, social media, content marketing, and marketing automation.
- Strong understanding of demand generation, account-based marketing, lead management, and customer acquisition strategies.
- Experience using data, analytics, and performance indicators to guide marketing decisions, measure campaign effectiveness, and optimize results.
- Proven project management capabilities, with the ability to manage multiple priorities, budgets, deadlines, and complex global initiatives.
- Previous experience managing external agencies, vendors, and strategic marketing partners.
- Demonstrated leadership experience, including the ability to manage, motivate, and develop teams while encouraging collaboration across internation