Campaign Development Growth Manager

About The Company

If you see technology as a way to smooth your path in life, our team does too: Your Path, Our Journey.

We believe in technology that connects talented people who embrace diversity to create and share paths we don't even know about (yet!). We work to generate value not only for our users but, above all, for the communities we serve and for society as a whole, making every day better for everyone with mobility and delivery services (99) or digital payments (99Pay).

To make life easier for millions of people every day, since 2018, we have been part of DiDi DiDi Global Inc., the world’s leading mobility technology platform. We are pioneers in creating innovative solutions that start in Brazil and scale up to make a positive impact in more than 12 countries where DiDi operates. This innovation encompasses sustainability, safety, artificial intelligence, financial markets, and much more.

Whether building projects from scratch or improving our solutions, we enjoy challenges that give us butterflies, which is why we work at a fast pace with respect, collaboration, and good humor. Along this journey, we also draw strength from diverse experiences and opinions to grow together, fail quickly, learn, and adjust the course to create solutions that deliver even better results.

About The Team/role

The Campaign Development Growth Manager offers a unique opportunity to drive strategic impact at one of the market's fastest-growing companies, focusing on a dynamic and rapidly expanding business line. This highly strategic, data-driven role requires a blend of analytical rigor, creative thinking, and meticulous calendar development from a user-centric perspective. You will leverage your negotiation skills to secure merchant funding and participation (commercial captation), ensuring the most attractive campaign calendar for our user base while aligning with our merchants’ business strategy.

The Campaign Development team acts as the crucial link between campaign strategy and merchant engagement. As the Manager, you will serve as the bridge connecting User Growth campaign strategies with the Sales team. Your primary mission is to build the promotional calendar and campaign strategy from the ground up, developing clear Standard Operating Procedures, crafting comprehensive execution playbooks.

You will act as a facilitator, and the guarantor of campaign results. By leveraging highly complex operations and cross-functional leadership, you will guide the Commercial team toward data-driven decisions, ensuring that our users always have the best deals, driving long-term loyalty and good experiences.

In this role, you'll be...

• Channel Page Calendar Captation: Follow the Institutional Campaign Calendar strategy, aligning campaign promo captation seamlessly with the Commercial team.
• AON Campaign Execution: Drive the strategy and end-to-end execution for Always-On (AON) campaigns featuring promos funded directly by merchants.
• Asset & Captation Control: Oversee strict calendar control, coordinate banner and landing page creation, and lead commercial captation efforts for Institutional Campaigns, AON campaigns and Priority Merchants.
• In-Store Campaign Management: Direct in-store banner campaigns and commercial captation, owning the full lifecycle of topic campaigns from high-level strategy to granular execution and topic set-up.
• POSM Leadership: Own the Point of Sale Marketing (POSM) strategy, maintaining strict control and direction over POSM budget allocation and execution.
• Campaign Strategy & ROI Optimization: Utilize continuous A/B testing and forecasting to ensure every Real spent delivers maximum value for both the platform and our partners, improving our concepts of AON campaigns.
• Turn Metrics into Solutions: Translate daily campaign performance into immediate business action. Monitor campaign health closely and proactively rally the Growth and Operations teams to deliver rapid, structural solutions when priority campaigns underperform.

We're eager to be in touch because you have...

• Experience: Proven experience in Growth Marketing, Campaign Management, Commercial Strategy, or Revenue Management, preferably within a fast-paced tech, delivery, or e-commerce environment.
• Technical Skills: Strong analytical capabilities with mandatory proficiency in SQL for independent data extraction and performance analysis. Familiarity with AI tools for process, forecasting, and analytical optimization is highly expected.
• Soft Skills: Exceptional cross-functional leadership and persuasive negotiation skills. Ability to pitch campaign funding to partners, push back on senior stakeholders, say "no" when necessary, and constructively steer partner teams toward shared strategic goals.
• Execution Focus: A track record of acting as an owner—moving seamlessly from high-level strategic planning (POSM budgeting, AON strategy) to granular operational execution (banner creation, daily metric tracking, and promo