Digital Advertising Specialist (Google Ads & Meta Ads)

We’re looking for a talented Digital Advertising Specialist (Google Ads & Meta Ads) to join our client’s creative team.

• 100% Remote
• Salary: $2,000 USD
• Collaborating with teams in the USA (Full-Time or Part-Time in CST)
• Contractor Role

About the Company

Our client is a digital marketing agency helping businesses grow through customized, data-driven marketing strategies.

The agency offers a wide range of services, including paid digital advertising, SEO, content marketing, social media, and web development. With a strong focus on measurable results and maximizing ROI, they help businesses improve their online presence, generate leads, and achieve sustainable growth.

About the Role

This is a hands-on media buying role focused on managing and optimizing paid advertising campaigns across Google Ads and Meta Ads for multiple client accounts.

The ideal candidate has strong campaign execution skills, experience managing advertising budgets, and a data-driven approach to improving campaign performance. We're looking for someone who is comfortable working in an agency environment, managing multiple accounts, and turning

Responsibilities

Paid Media Campaign Management

• Build, launch, manage, and optimize advertising campaigns across Google Ads and Meta Ads.
• Manage multiple client accounts, ensuring campaigns align with business objectives and performance goals.
• Conduct keyword research, audience targeting, and campaign structuring.
• Monitor and optimize bids, budgets, targeting, placements, and ad performance.
• Implement ongoing campaign improvements to maximize ROI and lead generation.

Budget Management & Optimization

• Manage daily and monthly advertising budgets across client accounts.
• Monitor budget pacing to ensure campaigns stay on track and spending aligns with client expectations.
• Identify opportunities to improve efficiency and allocate budgets toward higher-performing campaigns.
• Analyze key performance metrics, including CPC, CTR, CPA, CPL, conversions, and ROAS, as applicable.

Performance Reporting & Analysis

• Track, analyze, and report on campaign performance.
• Prepare clear and actionable performance reports for internal teams and clients.
• Identify trends, performance issues, and opportunities for optimization.
• Collaborate with account managers and other marketing team members to align campaign execution with client goals.

Requirements

• 3+ years of hands-on experience managing paid advertising campaigns, preferably in a digital marketing agency.
• Strong practical experience with both Google Ads and Meta Ads Manager.
• Proven experience building, launching, and optimizing campaigns independently.
• Experience managing multiple advertising accounts and budgets simultaneously.
• Strong understanding of campaign budgeting, pacing, bidding strategies, and performance optimization.
• Experience analyzing campaign metrics and preparing performance reports.
• Familiarity with Google Analytics 4 (GA4), conversion tracking, and Google Tag Manager.
• Strong analytical skills and attention to detail.
• Ability to prioritize tasks and manage multiple campaigns in a fast-paced agency environment.
• Advanced English communication skills, both written and spoken.

About Latamforce

Latamforce is a leading nearshoring staffing agency that helps businesses in the U.S. find top-tier talent from Latin America. We specialize in connecting companies with skilled professionals in Latin America.