Media Buyer

Media Buyer – Local Lead Gen (Google Ads, LSA, Meta, SEO) | Remote

Fabri Holdings, hiring for Appliance EMT

Fabri Holdings is a PE-backed family office that builds, consults for and acquires businesses. We’re hiring a high-performing Media Buyer for one of our clients, Appliance EMT.

Appliance EMT is a family-owned, same-day appliance repair company. It was founded in 2005 and now serves homeowners and businesses across 12 states, with a 4.9-star Google rating from more than 4,500 reviews.

Every booked job starts with a phone call or a form fill, so we need someone who makes those calls happen at a profitable cost per lead in every market we serve.

What you’ll own

• Running and scaling Google Ads (Search, Performance Max, call campaigns) across multiple metro markets
• Managing Google Local Services Ads: budgets, lead disputes, review velocity and ranking
• Building and optimizing Meta (Facebook and Instagram) campaigns for local lead generation, seasonal promotions and retargeting
• Working with the team on SEO strategy, including local SEO, Google Business Profiles, location and service pages, and citations
• Tracking every dollar back to booked jobs through call tracking, conversion tracking and CPL/CPA by market
• Reporting weekly on spend, lead volume, cost per booked job and the next tests you plan to run

What we’re looking for

• 5+ years of hands-on media buying with real budget responsibility
• Proven results in local service or home services lead gen (HVAC, plumbing, roofing, appliance repair and similar)
• Strong command of Google Ads and LSA, plus solid Meta Ads experience
• Working knowledge of SEO, especially local SEO and Google Business Profile optimization
• A numbers-first mindset: you know your CPL, close rate and ROAS without having to look them up
• Comfort managing multiple markets and budgets at the same time
• Fast response times, high standards and the ability to take direct feedback

Nice to have

• Experience with CallRail or similar call tracking, GA4 and Google Tag Manager
• Multi-location or franchise-style campaign experience
• Experience with landing page testing and CRO

Details

• Remote, full-time contractor role
• Fast-moving team where performance is noticed and rewarded
• If you’re a savage media buyer who lives in the numbers and knows how to turn ad spend into booked jobs, apply. Send your resume along with a short note about the best local lead-gen campaign you’ve run and the results it produced.